Credibility is an overused buzz word but it is so critical to business success that it can't be overlooked. As an IT Integrator you need to be seen as having high credibility. This is what will set you apart from your competitors.

Building credibility however, doesn't come overnight. To build up your credibility stock you need to get involved in the community. You need to send the right message to the small businesses in the sweet spot that you want to get active with. I have been successful building my credibility in a variety of ways.

I once sponsored a congressional press conference at our offices. It was for some initiative developed to bring more IT related businesses into the region. My credibility shot through the roof after it was through. Being involved with high profile events is an excellent way to build credibility. People see you as an expert and lots of people see you.

Another credibility building event I was involved in was doing the CAT 5 work in the governors office. Again, this is high profile. When you make network contacts in places that enjoy high credibility your credibility factor increases just by association.

Securing famous clients is yet another way to boost your credibility. We always talk about the work that we did for Microsofts channels years back. I also let people know about the work we did for the Intel corporation for their Citroen product launch last year and when I did some writing for Inc magazine online. When you have famous clients you need to advertise that relationship and promote your credibility.

Bottom Line on Credibility Credibility must be nurtured and developed. It is not something that happens overnight. Think of creative and high profile ways you can get involved in the IT industry. Credibility builds as more and more people hear about you and learn about your successes. Use your involvement in well known activities to build your credibility and don't forget to promote your involvement.

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